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What Should be in the Header of your Website?
By Ken Granger
When creating a business website you need to remember that all things are not necessarily meant to be shared. A little too much information (like what your dog looks like sitting next to you) can result in unwanted publicity and even a loss of potential sales.
As a business person you want to convey your professional skills and abilities to your readers. The information they need should be provided in a concise and easy to read format.
You need to pay attention to details and make sure your online site is inviting, entertaining and as intriguing as possible without crossing that invisible line of decorum.
For instance the header of your website is where you provide a punch of information that will allow clients to connect with who you are, and what you are about. This is the place for contact details such as your office phone numbers, fax number and cell number.
The header should also include your professional mission statement. Tell the reader what value you offer. Explain what you are bringing to the table and how you are going to make a difference in their lives. Keep this brief, but don’t miss the chance to get your “why use me” out there for the world to see.
Don’t forget to include a tagline as part of your header. This is one of the best ways to generate interest, boost your site recognition factor, and increase familiarity with your readers.
While some agents want to play up their photo, you really should avoid making it part of your website header. A logo can work, but a personal picture (even a professional business shot) does not make the cut. Does anyone really want to see your eyes staring at them while they are searching for specific information? The answer is a resounding, “No.”
Your header should be carefully composed so that you get maximum impact out of the words that you choose. There are other avenues that you can use to share that photo. A picture might be worth a million words to some people, but if that head shot can be a turn-off for potential clients you should opt out of the idea.